宇航计测技术 ›› 2014, Vol. 34 ›› Issue (3): 69-72.doi: 10.12060/j.issn.1000-7202.2014.03.15

• 论文 • 上一篇    下一篇

军工计量与市场营销

张晓蕾1   

  1. 1、北京无线电计量测试研究所，北京 100039
  • 出版日期:2014-06-15 发布日期:2014-06-15

Metrology and Measurement for Military and Marketing

ZHANG Xiao-lei1   

  1. 1、Beijing Institute of Radio Metrology & Measurement, Beijing 100039
  • Online:2014-06-15 Published:2014-06-15

PDF (PC)

被引次数

2

摘要： 在军工计量行业快速发展的时代，计量已不仅仅具有国家法定性，它作为服务性行业同样具有市场竞争的社会性，因此，市场营销成为现代军工计量企业发展所需的重要学科。如何在当前形势下结合军工计量企业的实际情况，制定出具有军工计量特色的市场营销战略规划，是一个非常重要的问题。本文对现代军工计量企业的环境进行了分析，结合环境分析选择了相应的市场营销战略规划。

关键词: 军工计量, 市场营销, 战略规划

Abstract: With the rapid development of metrology and measurement for military, measurement is not only national statutory, but also with social competition in the market. Therefore, marketing has been one of the most important subjects that can raise a corporation of metrology and measurement for military to a more important rank. It is an important issue that how to make a strategic planning with a feature of metrology and measurement for military combined with such an actual condition nowadays. This text analyzes the environment of the corporation of metrology and measurement for military and makes the relevant strategic planning of marketing according to the environment nowadays.

Key words: Metrology and measurement for military, Marketing, Strategic planning

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